Many venues have realized that offering 'green meetings' and a sustainable facility can open doors and attract planners and companies looking to be more environmentally, financially and socially responsible. Enthusiastic marketing and communication teams can slip into 'greenwashing' if they are not careful though. How does a venue ensure their sustainability claims can be substantiated?  How does a planner ensure the venue follows through on green meeting claims and promises? How can expectations be addressed so that both planners and suppliers can meet their sustainability needs?

Brought to you by Fairmont Hotels and Resorts, a PCMA Premier Partner dedicated to green efforts.

Program Objectives
  • Tools you can use to help quantify and substantiate your sustainability claims
  • Three steps you can take to help ensure follow-through
  • How both planners and suppliers can manage expectations to gain results
Program Information
Date Presented:
October 23, 2013 2:00 PM Eastern
Length:
1 hour
Making Green Intentions a Reality
Speaker Information
Katherine Manfredi CMM   [ view bio ]
Individual module purchase: Selected
Professional Convention Management Association
Total CEUs: 0.10
Products
Streaming
This Program is presented free of charge.