On average, companies are spending 9%* of their annual budget on meetings and events – but all too often, they may as well have on a blindfold. Creating a data strategy to dissect your meetings and events will lead to better business decisions and justifiable actions for future event planning.

Join us for a webinar to learn what type of data to collect, such as attendee intelligence and statistics on sales leads, and when you should collect it. You’ll also hear key ways to use event data - for example, improving session content gathered from attendee survey feedback.

Register for this webinar today and discover why event data is critical to managing and enhancing your meetings and events, as well as improving the attendee experience.

*Aberdeen Research, 2010

 

Brought to you by Active Network.

Program Objectives
  • Consolidate now: having all of your data in one place gives you a complete view of your meetings and events
  • Shape the future: take the data you have today to build better events every time
  • Come together: how event organizers can work better with attendees and sponsors based on behavioral data
Program Information
Date Presented:
February 25, 2014 2:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
Building SMART EVENTS: How to Collect and Use Event Intelligence
Speaker Information
Anthony Miller   [ view bio ]
Individual module purchase: Selected
Professional Convention Management Association
Total CEUs: 0.10
Products
Streaming
This Program is presented free of charge.